Privacy Policy

Norton Consulting LLC (Pat Norton Consulting)

Effective Date: March 9th, 2026

Norton Consulting LLC, doing business as Pat Norton Consulting (“we,” “us,” or “our”), operates the website https://patnortonconsulting.com. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website, use our services, or communicate with us, including via SMS/text messaging.

By using our website or opting in to any of our communications, you agree to the practices described in this Privacy Policy. If you do not agree, please discontinue use of our website and services.

1. Information We Collect

We may collect the following types of information:

Personal Information You Provide

Name, email address, phone number, and any other information you submit through our contact forms, opt-in forms, or during the course of our consulting and coaching services. Payment and billing information when you purchase services.

Information Collected Automatically

IP address, browser type, operating system, referring URLs, pages viewed, and time spent on our site. Device information, including screen resolution and device identifiers. Data collected through cookies and similar tracking technologies (see Section 5 below).

Analytics Data

We use Google Analytics 4 (GA4) and AnalyticsWP to collect anonymized usage data about how visitors interact with our website. This may include page views, session duration, traffic sources, and general geographic location. Google Analytics may use cookies to collect this data. You can learn more about how Google uses your data at https://policies.google.com/privacy.

We use Google Search Console to monitor our website’s performance in search results. Google Search Console does not collect personal information from visitors directly, but does provide us with aggregated data about search queries, click-through rates, and site indexing.

2. How We Use Your Information

We use the information we collect for the following purposes:

• To provide, maintain, and improve our consulting and coaching services.
• To respond to inquiries and communicate with you about appointments, programs, and service updates.
• To send SMS/text messages if you have opted in (see Section 3 below).
• To send promotional communications, newsletters, or other marketing materials, where you have opted in or where permitted by law.
• To analyze website traffic and usage trends in order to improve our site and user experience.
• To comply with applicable legal obligations and enforce our terms.

3. SMS/Text Messaging

By providing your phone number and opting in, you consent to receive SMS/text messages from Norton Consulting LLC (Pat Norton Consulting). These messages may include appointment confirmations, coaching session reminders, program updates, and promotional offers related to our insurance consulting and coaching services.

Message frequency varies. Message and data rates may apply.

You can opt out at any time by replying STOP or OUT to any message. For help, reply HELP or contact us at pat@patnortonconsulting.com.

We do not share, sell, or rent your mobile phone number or any information collected through our SMS program to third parties for their marketing purposes.

4. How We Share Your Information

We do not sell your personal information. We may share your information in the following limited circumstances:

• Service Providers: We may share information with trusted third-party vendors who assist us in operating our website, processing payments, delivering communications (including SMS), or providing analytics. These providers are contractually obligated to use your information only as necessary to perform services on our behalf.
• Legal Requirements: We may disclose your information if required to do so by law, regulation, legal process, or governmental request.
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

5. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance your browsing experience and gather analytical data. The types of cookies we use include:

• Essential Cookies: Required for basic site functionality, such as session management and security.
• Analytics Cookies: Used by Google Analytics 4 and AnalyticsWP to collect anonymized data about site usage, including pages visited, time on site, and traffic sources.
• Embedded Content Cookies: Articles or pages on our site may include embedded content (such as videos, forms, or social media widgets) from other websites. Embedded content from other websites behaves in the same way as if you had visited those websites directly, and those third parties may collect data about you, use cookies, and monitor your interaction with the embedded content.

You can control cookies through your browser settings. Please note that disabling cookies may affect site functionality.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. If you submit information through a contact form or opt-in form, that data is retained until you request its deletion or it is no longer needed for the purpose it was collected.

7. Your Rights

Depending on your location, you may have the following rights regarding your personal information:

• The right to access the personal data we hold about you.
• The right to request correction of inaccurate or incomplete information.
• The right to request deletion of your personal data, subject to legal obligations.
• The right to opt out of marketing communications, including SMS messages, at any time.

To exercise any of these rights, please contact us at pat@patnortonconsulting.com.

8. Third-Party Links

Our website may contain links to third-party websites or services that are not operated by us. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services. We encourage you to review the privacy policies of any third-party site you visit.

9. Children’s Privacy

Our website and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child without parental consent, we will take steps to delete that information promptly.

10. Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, use, alteration, or disclosure. However, no method of transmission over the Internet or method of electronic storage is 100% secure, and we cannot guarantee absolute security.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Effective Date” at the top of this page. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.

12. Contact Us

If you have any questions or concerns about this Privacy Policy, please contact us at:

Norton Consulting LLC d/b/a Pat Norton Consulting Email: pat@patnortonconsulting.com Website: https://patnortonconsulting.com